Special thanks to Yamaha Corporation Marketing Communications Manager David Jewell and Yamaha Drums Artist Relations Manager Greg Crane for arranging this year’s backstage experience with Rick Allen. It was truly an honor of a lifetime to be chosen as the winner of the PMC’s 2018 Roadie for a Day contest.” While I have previously attended other Def Leppard concerts, but this year on behalf of the Percussion Marketing Council, I got to experience my favorite music in an entirely new way. Rick Allen particularly embodies this spirit and serves as a fountain of musical and emotional inspiration in my life. Biggs was floored when Allen walked up to him and said, “Hi Bradley, I’m Rick and it’s a pleasure to meet you.”īiggs commented after the concert, “While it’s music that makes a band, it is an enduring spirit of perseverance that makes Def Leppard. Allen surprised contest winner Biggs by showing up backstage earlier than expected. He went in-depth on the inner workings of Allen’s drums as well as the Def Leppard live show. The “Roadie for a Day” backstage experience started early in the day with a detailed tour of Allen’s drum kit with Def Leppard drum tech Jeff Diffner. With over 1200 contest entries, this is the largest consumer participation in IDM history.” This year we more than doubled the number of entries that were received during the 2017 International Drum Month (IDM) campaign. “We had 125 participating retailers use the life-size Rick Allen standup in their stores to attract additional entries for the “Drum Roadie for a Day” contest. “This year the International Drum Month campaign and ‘Drum Roadie for a Day’ contest received tremendous interest and support from the entire percussion industry,” says PMC Executive Director Karl Dustman. The PMC's International Drum Month promotion reaches beyond the music industry through targeted social media marketing to create excitement for drums and drumming, while helping drive new drummer-customers to local music stores or drum shops during the month-long May campaign. Contest winner Bradley Biggs from Anaheim, CA, spent the day at the Petco Stadium, meeting with Allen backstage, and experiencing what it’s like to be a professional touring drummer, including band sound-check and all-access Def Leppard concert.īiggs was one of more than 1200 entries submitted online through the Percussion Marketing Council’s website. CLEVELAND, OH - September 23rd marked the conclusion of the Percussion Marketing Council (PMC) 2018 International Drum Month promotion with the “Roadie for a Day” grand prize winner meeting legendary drummer Rick Allen of Def Leppard at the San Diego, CA concert.
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